Addictions & Mental Health Ontario

We Create Space

 

Addictions & Mental Health Ontario

MY ROLE: As the Design Director, I led end-to-end creative and production processes, encompassing conceptualization, art direction and design, production, and execution of all digital + print creative assets.

My challenge was to revitalize the Addictions & Mental Health Ontario (AMHO) brand by creating a contemporary logo with streamlined brand colors, aiming to enhance recognition and convey the organization’s ethos to both members and the public.

 
 
As I led creative direction and asset production, I played a pivotal role in transforming the AMHO brand. This involved crafting an attractive and fresh logo with simplified brand colors, fostering pride and recognition.
 

The strategic revamp significantly bolstered brand recognition, contributing to increased government responsiveness and positioning AMHO as a prominent advocate in mental health and addiction services.