University of Toronto

MY ROLE: As the Design Director, I led art direction and design, production, and execution of all digital and print creative assets. Copywriting and concept by the Public Studio.

My task was to design the University of Toronto’s Sexual Violence Prevention & Support Centre’s first-ever consent campaign. The goal was to create a powerful awareness campaign highlighting their services. To obtain successful buy-in from UofT’s senior leadership team to mark a pivotal moment for the department, establishing their presence and services on campus.

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“I implemented inclusive design, branding, and customized stock illustrations to craft a compelling consent campaign. The team at UofT strategically placed Tri-campus posters, buttons, and postcards in every dorm room, to have widespread visibility, reach, and impact. The idea was to ensure a successful shift in awareness among all students.”

The campaign successfully heightened awareness and garnered widespread support. The placement of materials in dorm rooms, such as posters, buttons, t-shirts, and postcards, significantly increased visibility and engagement. This achievement earned praise from UofT’s senior leadership team and also resonated positively with students across the campus.