Theo Eye Care

MY ROLE: As the Design Director, I led end-to-end creative and production processes, encompassing conceptualization, art direction and design, production, and execution of all digital + print creative assets.

My task was to rebrand and market Theo Eye Care to increase cash-pay appointments by 50% within 2.5 years, achieving four daily cash-pay bookings. This had to be accomplished while maintaining a classic, professional, and expert brand voice, emphasizing thorough eye care services.

“I strategically approached the rebranding and marketing of Theo Eye Care. Through fresh branding and website design, the focus was on positioning Theo Eye Care as a trusted expert in the field, ensuring the brand voice, visual elements, and messaging aligned seamlessly. The initiative communicated the commitment to patient well-being, fostering satisfaction and loyalty.”

Theo Eye Care achieved a significant uptick in cash-pay appointments, surpassing the goal of four daily bookings within 2.5 years. The rebranding initiative successfully positioned the clinic as a trusted expert, fostering patient satisfaction and loyalty by aligning brand voice, visuals, and messaging to establish a classic and professional identity in the eye care industry.