Kelsey Block Clinical Therapist

MY ROLE: As the Design Director, I led end-to-end creative and production processes, encompassing conceptualization, art direction and design, production, and execution of all digital + print creative assets.

The challenge was to develop a brand identity and website for Kelsey Block Clinical Therapist that authentically represents her integrative and relational therapy approach. Emphasis was placed on creating a design that communicated a proactive and accessible mental health care experience, setting her apart within the mental health care landscape.

“As the lead in creative direction, branding, collateral, and website design, I played a key role in crafting Kelsey Block’s distinct identity. Drawing inspiration from renowned figures like Esther Perel and Brene Brown, and employing principles of authentic marketing and transparent communication, the project aimed to seamlessly integrate these elements.”

The results of this project established a distinct and authentic identity for Kelsey Block within the mental health care landscape. This led to an increase in Kelsey Block’s client base but also fostered newfound confidence in promoting her services. Crucially, the project successfully communicated the high quality of care that Kelsey’s practice delivers, encapsulating the essence of her brand value.