Children's Aid Foundation of Canada

MY ROLE: As the Design Director, I led end-to-end creative and production processes, encompassing conceptualization, art direction and design, production, and execution of all digital + print creative assets.

My challenge was to create a range of assets to promote the Children’s Aid Foundation of Canada’s ‘Stand Up for Kids’ Project, aimed at supporting at-risk children and youth. The goal was to contribute to the campaign’s success and help the foundation surpass its $60 million target.

“I utilized integrated design skills to develop various assets including informational one-pagers, step and repeats, stickers, office signage, programs for events, and key art for the annual gala. Each design element was crafted to effectively communicate the mission and impact of the ‘Stand Up for Kids’ Project and engage donors and supporters.”

The results were outstanding, with the ‘Stand Up for Kids’ Campaign playing a significant role in the Children’s Aid Foundation of Canada surpassing its $60 million campaign target. The assets created contributed to increased awareness, engagement, and support for at-risk children and youth, ensuring they receive the programs and assistance they need to thrive.