Youth Employment Services

MY ROLE: As the Design Director, I led end-to-end creative and production processes, encompassing conceptualization, art direction and design, production, and execution of all print creative assets.

My task was to develop four distinct thank-you cards for partners and a compelling poster for a TTC ad campaign that effectively communicated the mission and impact of Youth Employment Services (YES). The aim was to attract more youth support and participation while enhancing YES’s visibility and engagement among disadvantaged youth.

“My approach involved designing materials that not only expressed gratitude to partners but also served as powerful tools in promoting YES’s innovative programs. By crafting a compelling poster for the TTC ad campaign, the focus was on effectively conveying YES’s mission of empowering disadvantaged youth for self-sufficiency.”

The outcomes were impactful, with the designed thank-you cards and TTC ad poster contributing to YES’s mission of changing lives and fostering self-sufficient youth in Canadian communities. The campaign successfully enhanced YES’s visibility, attracting more youth support and participation while effectively communicating the organization’s mission and impact to the broader community.