Klick Health
MY ROLE: As the Art Director & Inclusive Design Lead, I collaborated with the Design Director, Copywriters, Event Planners, Project Managers, Photographers, Videographers, and Web Developers to seamlessly execute impactful integrated marketing campaigns.
Klick Health Rebrand: In collaboration with our Design Director, I meticulously adapted the updated branding, ensuring a consistent and scalable implementation. Our focus extended beyond visual aesthetics, actively managing how the brand was communicated and experienced internally. As a team we achieved a cohesive and modernized brand presence across all facets. The harmonized visual language not only enhanced external perception but also fostered a unified and resonant brand experience within the organization.
Klick Yearbook 2019: I led the design process by conceptualizing the look and feel, incorporating branding elements, and designing publication layouts. This involved graphic design expertise to ensure the 136-page yearbook reflected Klick’s dynamic culture and showcased its achievements effectively. The results were highly successful, producing keepsake printed books and digital PDFs for every employee. The yearbook captured Klick’s accomplishments throughout the year and instilled a sense of pride among Klicksters, highlighting their collective contributions and celebrating the company’s culture and achievements.
Klick DEI Campaigns
“I also spearheaded the creation of robust DEI campaigns, focusing on graphic design, logo creation, branding, posters, and TV screens. This was to foster a sense of inclusivity and celebration within the company, ensuring that all employees were supported and felt seen through all of our initiatives.”
JPM Morgan Conference: The challenge was to capture the attention of over 5000 attendees at the largest healthcare investment symposium and promote Klick’s Brand Playbook. I spearheaded the creation of a comprehensive campaign, including print cover ads, online ads, Tesla car wraps, seat covers, promo postcards, Patagonia jackets, mints, water bottles, and branded chocolates and packaging. By providing a full-service experience, we aimed to ease the hustle and bustle of the conference while effectively promoting Klick’s Brand Playbook. The comprehensive approach, including various promotional materials and branded items, enhanced Klick’s visibility and engagement, leaving a lasting impression on conference attendees and facilitating meaningful connections with potential clients.